Bushman insect repellant was developed in 1990 by Tom Bethurem. Living in Cairns, Australia's Tropical North - where mosquitos are prevalent - Tom saw that the market needed a more effective product. Bushman’s was created to stand apart in the market because it is; more effective, longer lasting, water/sweat/rub resistant, unnoticeable on the skin, dry to the touch, comfortable to wear and has a pleasant neutral odour.