Morez in the valley of the French eyewear industry, a Jura native launched a brand which would not yet be called Julbo, but almost… thanks to the name of its founder, Jules Baud. He started his business designing optical eyewear with one idea in mind: innovation. in the early 20th century, at the request of Chamonix crystal hunters wanting to protect their eyes in the mountains, he designed the first «Cristalliers» sunglasses, marking the start of Julbo’s optical sun protection story.
Julbo revolutionised the market with the introduction of the “Vermont”, mountaineers could now ascend summits with proper eye protection. These «glacier» sunglasses marked the start of climbing’s glory years, as mountaineers set out to conquer the highest peaks in the world. Adopted by rock stars as well as climbers, they soon became a collector’s item.