ORIGINAL, UNIQUE & REFRESHINGLY DIFFERENT
Our focus is on the product and only the product, which opposes the logo-driven norm. At Kühl®, we set out to demonstrate how original ideas lead to creating the best outdoor lifestyle clothing.
Every contributor to KÜHL comes to the company with an outdoor lifestyle. KÜHL people ski, mountain and road bike, backpack, camp, mountaineer, and travel worldwide. Kevin Boyle began skiing hundred-days-a-year during the epic snow year of 1982. Evan Shapiro, the company’s first full-time employee, moved to Utah in 1984 to chase the same champagne powder dreams. After many seasons of deep-powder skiing in one of the world’s greatest ski areas, they now ski the deepest days of the year and apply the experience at KÜHL; they answer to the needs of those who find freedom living and playing in the great outdoors. KÜHL aspires to contribute to mountain culture in its efforts to provide these like-minded enthusiasts with the finest quality outdoor clothing available.
KÜHL® began as Alfwear in 1983 with the Alf hat, a Peruvian-inspired design that many ski bums equipped themselves with in the mid-80s. Updating it with polar fleece, John “Alf” Engwall designed the pattern for the hat that would become the choice for serious Rocky Mountain powder skiers. Engwall, Conrad Anker (the now legendary mountaineer), and brothers Jay and Kevin Boyle set out to introduce this effective design to the skiing and mountaineering world. The four co-founders consisted of three skiers and a rock climber, all of whom aspired to build a business and lifestyle around their respective beloved sport.