“KOO-EE!” was a call first made by Indigenous Australians to communicate across vast distances. It is now used by all Australians in the outdoors. So, next time you’re in a spectacular location, shout out a big “KOOEE!”.
But – the journey actually started in the USA. Founder Andy Fist, a Tasmanian, was working in New York City for outdoor events company Tough Mudder. He started running with compatriot Shaun Malligan, who eventually confessed that his hobby of crafting healthy jerky was spinning out of control, and rapidly becoming his main occupation.
Eventually this passion turned into KOOEE!, and Shaun continues to grow KOOEE! in the USA. Andy eventually moved back to Tasmania, bought a factory, and started making KOOEE! products on home soil (sounds simple, but it took 2 years!).